Wednesday, February 29, 2012

Enrique Pena Nieto Captures The Imagination Of The Mexican People

The Partido Revolucionario Institutional (PRI) has picked Enrique Pena Nieto as their candidate to run for president in Mexico's 2012 election. Prior to the announcement of his presidential candidacy, the 45-year old Mexican politician served as governor of the State of Mexico from 2005 to 2011. Enrique has prepared for politics with a law degree and an MBA.

He became familiar with the PRI when he became a member in 1984. When he started with the PRI, he was and instructor and later became Coordinator for the party's Parliamentary Group in the LV Legislation. Add to his resume, Chairman of the Political Coordination of the same Legislature.

He has worked in several administrative offices in the state government of Mexico from the early 90's until 2002. During his stint in the state government of Mexico, he acted as, Government Administration Secretary, President of the Directive Council for the Social Security Institute, President of the Internal Council of Health Institute and Vice President of the Government Board for Integral Family Development System During this period, he also secured membership to the National Institute of Public Administration and the Administrative Council for Decentralized Public Agencies.

Enrique Pena Nieto has been actively working within the PRI party in various capacities, even as political advisor to PRI National. Everything he has done within the PRI organization has led up to this moment in time as a presidential candidate. It is difficult to say if his goal from the beginning was to become a presidential candidate, but his tireless work for the state government of Mexico has made him a formidable opponent.

In 2004, he participated in his party's internal nominations for governorship of the state of Mexico. He came out ahead of other candidates such as, Guillermo González Martínez, Gustavo Cárdenas Monroy, Jaime Vázquez Castillo, Eduardo Bernal Martínez, Fernando Alberto García Cuevas, Cuauhtémoc García Ortega, Isidro Pastor Medrano, Enrique Jacob Rocha, Héctor Luna de la Vega and Carlos Hank Rhon. It wasn't until February of 2005 that he became the nominee for the governorship as a candidate of the PRI.

Voting was on July 3, 2005. He won 49 percent of the vote. The baton of governorship was passed over to Nieto on September 15, 2005 at the Morelos Theater in Toluca in front of 5,000 people.

Advocacies on environment, energy reform and sustainable development and the acceleration of educational reform in support of youth empowerment and employment generation, all items on his list of things to get done. During his governorship, he was able to walk a fine line between the different factions within the party. The state's economy, housing and agriculture business all benefited from his time in office.

His run for the presidency began when he finished his term as governor. Coincidentally, Senator Manlio Fabio Beltrones who is the only other candidate for the party's 2012 electoral ticket withdrew from the race. Beltrone quits Nieto fits.

As fishy as it may sound Pena Nieto is considered by many as the next president of Mexico. Andres Manuel Lopez Obrador of the leftist PRD party and Josefina Vazquez Mota of the ruling party PAN are fair game, and Pena Nieto hasn't wasted any time to discredit them and now holds made up political polls where, quite naturally, he is the winner. The official election for Mexico's 80 million people will be held on July 1 of this year.

THE PRI is counting on their candidate to bring home the prize of president. Enrique Pena Nieto promises to be more democratic than previous dictators. Pena Nieto looks forward to a Mexico free from marauding and fleeing citizens.


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Monday, February 27, 2012

Marketing Approaches from Steve Heyer CEO

Steve Heyer CEO is a strong believer in the concept of constant adaptation in the industry in reaction to changing times. Heyer's notes on this were given long ago, yet they prove true now. He said these things to a good number of the most influential persons in the industry a number of years in the past.

Heyer currently has the CEO seat in what is inarguably one of the largest businesses in the hotel industry. Heyer's speech given some years ago was expanded on later, during his interviews. His primary claim was that he had not intention of marketing a hotel room but rather wanted to market an experience.

Experiential value is of prime importance here. Memorable experiences, in other words, would be the products. This is a complete change in perspective and approach, although the product and services did not change at all.

He also emphasized the need to provide for the new powers of consumers nowadays. The prediction, as we see now, came to pass. This is a theme most strongly supported by digital products and companies nowadays.

Nowadays, various businesses in media are in trouble because of the changes in technology. The development of applications capable of ripping sound from CDs, for instance, led to music producers suffering. Almost instantly, people were getting on board the pirate ship, so to speak.

The musical industry suffered huge losses, as noted by Heyer in his 2003 speech. For Heyer, this was only a reminder that people needed to constantly change their approaches to meet fresh issues. Heyer insisted that even those in television had to look out for how the new circumstances could affect them.

Steve Heyer argues that modern marketing efforts should focus on the creation of cultures, not products. The idea behind the marketing for Heyer's hotels company is now that of entertainment that cannot be found elsewhere. Heyer's intent, obviously, is to market something that is even more in demand than lodging in the present culture: an experience.

The company has called in a rather unorthodox business associate: a famous lingerie brand known all over the world for its couture lingerie fashion shows. Along with online bidders, only preferred guest members of Starwood can buy tickets to the elite fashion event. This is a case of the product being an experience.

Heyer has not restrained from making critiques of Hollywood practices, like the meaningless appearance of brands in scenes. This is a meaningless practice, in Heyer's opinion. Heyer argues against the practice by calling it both a useless appendage to the plot as well as a useless tool for a business.

One of Coca Cola's former leaders is actually Steve Heyer CEO. Some of his services for that company actually demonstrate what he is trying to say by "contextual" brand placement. He very subtly and effectively placed Coca Cola glasses on the “American Idol” judge’s table.


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Sunday, February 5, 2012

The Right AACSB Online MBA Programs

In the case of an AACSB online MBA degree, who needs this form of education? It is important for professors in business institutions to hold an AACSB-accredited business degree for their chosen line of work. If you want to work for a company, this degree will only be beneficial if you are fighting for the executive position.

In the United States, there is a company that publicly announced that their tuition assistance program will no longer be covering all schools but only those that have the AACSB accreditation. As long as the MBA program came from the accredited school, they will pay for it. When it comes to the corporate world, there are a lot of opportunities that await those with an AACSB accredited MBA degree.

This kind of accreditation actually comes from the Association to Advance Collegiate Schools of Business International. Aside from business schools, this private agency also reviews and certifies various accounting schools in the country. Since they started working in the 1900s, this agency has continually evaluated business institutions year after year.

Considering their consistency in evaluating schools, the AACSB has given accreditation to a lot of esteemed Ivy League business schools. Popular universities such as Stanford University, Duke University and Yale University all operate with AACSB accreditation for their MBA degree program. One university, Duke, which offers online MBAs too, has received accreditation for these courses.

May the program be in a campus setting or coursed through the Internet, there is no law stating that without an AACSB accreditation, schools cannot offer these degrees. The AACSB has standards for the schools and programs that they certify but based on a recent study, about seventy percent of the institutions that have been accredited are not following the rules. While an AACSB accredited online MBA is the gold standard of distance learning MBA school accreditation, only about 30% of business schools in the US have AACSB accreditation.

As such, AACSB approval is not the absolute assurance of quality education. In fact, many online schools that do not follow AACSB standards may even offer a more comprehensive and innovative program of study. Some schools shun this accreditation because they opt for flexibility in developing more real-life curricula and the capacity to accept an older, more experienced body of adult students.

The thing about an AACSB online MBA is that the accreditation jacks up the costs of studying making a conventional MBA more feasible for most students. Today, the average cost of an AACSB accredited online MBA is about ,000. If the MBA only has a standard certificate, it will cost about ten thousand dollars less.

Choosing a regionally certified course will lead to 10000 in savings. If you are on a tight budget, you may skip AACSB accreditation on your distance MBA to save. With an AACSB accreditation, MBAs will be harder to accomplish too so think about this.

What makes the AACSB approved MBA better? Aside from possessing an undergraduate GPA, applicants must be able to pass something that is known as the Graduate Management Admissions Test. Accredited programs demand higher admission standards making the programs farfetched for average students.

To sum up everything, there are several reasons to consider an AACSB online MBA degree. If your chosen career is highly competitive, this is the degree that you should go for and you should not be intimidated by the GMAT or GRE requirements if you know that you are knowledgeable in this field. If you have the funding and if you consider reputation to be an important factor, this is the course for you.

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